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As leaders in the virtual restaurant brand space, we understand that consistent profit is key for our partners. In this post, we’ll take you on a journey through one of those businesses: Chefs Kitchen in Charlotte, North Carolina. During an interview with owner and head chef Marc Anthony Smith, we discussed the restaurant’s history, influences, …

In the ever-evolving hospitality business, virtual brands have emerged as a game-changer for restauranteurs. Through data analysis and strategic collaboration, Future Foods empowers restaurant owners to expand their revenue streams and customer bases. During a conversation with Bill Dempseyl, visionary behind Mikhael’s Cafe and Catering, we discussed the challenges and triumphs of culinary entrepreneurship. We …

In a recent interview with Aamer Aman, owner of Kabob Guys, we discussed his journey of restaurant industry entrepreneurship. From bustling New York streets to Texas’s dining scene, Aamer’s culinary journey is a rollercoaster of flavors, challenges, and innovations. Let’s look at how Aamer embraces restaurant tech and believes that virtual brands can succeed in …

In the competitive world of food delivery, maintaining strong order performance is key to success. High cancellation rates can decrease your virtual brand’s potential revenue and your rating on delivery apps. Recently, platforms like Uber Eats have implemented new policies for virtual brands, requiring their canceled order rates to be below 5%.  If you’re concerned …

Ace Haidrey, owner of multiple successful establishments, navigates the dynamic landscape of the restaurant industry with tenacity and innovation. We interviewed Ace to discover his background in dining, his experience with virtual brands, and how he navigates today’s delivery landscape. Ace also shared a variety of lessons he’s learned throughout his entrepreneurial journey and with …

In the ever-changing landscape of the restaurant industry, innovative entrepreneurs like Suleman Chaudhary and his wife Rhonda are continuously seeking new avenues for growth and success. Their passion for food and hospitality has propelled them through a remarkable journey, from working with renowned corporations to becoming proud restaurant owners and entrepreneurs.  The Genesis of Straw …

In today’s challenging economic environment, a growing number of restaurants are adding surcharges to their bills to cope with increasing operational costs. These surcharges, which typically range from 3% to 5%, are often intended to cover inflation, rising employee healthcare costs, or steep credit card processing charges. This trend, sometimes referred to as ‘tipflation’, is …

MrBeast Burger is Closing? In a move that’s set to redefine the virtual brand landscape, YouTube icon MrBeast, known in the offline world as Jimmy Donaldson, has announced a strategic pivot away from his digital fast-food venture, MrBeast Burger. The franchise was one of the key pioneers in the virtual brand model. In the virtual …