How Future Foods Can Skyrocket Your Restaurant’s Delivery Sales Through Virtual Brands
If you’re a restaurant owner who’s new to the idea of a virtual brand, you’re probably really wondering what the heck is going on here
If Virtual Brands have been the last thing on your mind, we totally understand. As a restaurant owner, you’re probably still feeling whiplash from riding on the pandemic rollercoaster. In just a few years, there’s been a slighttttly overwhelming amount of change within the food industry—from shifting dining restrictions, to the transition towards majority delivery, then back to some dine-in, no dine-in again, vaccine mandates, no vaccine mandates, new third-party apps, but also your own DTC storefront, no work for your workers, then too few workers for the amount of work available.
Whether you’re just now taking a breath to reflect— or still dealing with the aftermath—one thing is clear: you deserve an easy win. Cue Virtual Brands, your restaurant’s golden ticket to making more money with the resources you already have. If you’re wondering what the heck is a virtual brand? You’ve come to the right place.
Alright, stop saying heck – but you said virtual brands could be my restaurant’s golden ticket to more money? I’m in. So what is it?
Virtual brands are digital storefronts on delivery platforms like Grab, foodpanda, ShopeeFood and more. The fact that they are entirely digital storefronts on delivery platforms is where the name comes from. Virtual brands are called “virtual” because the customer can only see and order from these storefronts online.
While the phrase “virtual brands” might sound a little bit too “flying cars, robot labor” futuristic—it’s happening right now—on a widespread scale.
- In late 2021, Uber Eats estimated that the number of virtual brands on its platform was around 10,000