Brand Basics
A virtual brand is a digital storefront on a delivery platform.
A virtual brand allows you to offer a diverse menu to consumers or run a brand that thrives during different peak times than your brick-and-mortar. It enables you to reach more customers and increase your sales potential.
Our team is the key differentiator - we take the legwork out of running a successful digital storefront. With our data-driven insights, we understand what resonates with consumers, from menu choices to effective promotions. We know how to position your brand to attract customers, ensuring you get the most out of your virtual presence.
We offer a range of cuisines – visit our brand page to discover the perfect concept for your kitchen.
Operations
A virtual brand is designed to integrate smoothly with your existing operations. We provide you with the materials your staff needs to hit the ground running. Our goal is to minimize disruption while maximizing your kitchen’s efficiency and revenue.
Our team will match you with a brand that aligns with your current inventory, keeping additional ingredients to a minimum. This way, you can easily integrate the new menu without overcomplicating your stock management.
Tech and Integrations
Our brands are available on all major delivery platforms, including Uber Eats, DoorDash, GrubHub, and SkipTheDishes, ensuring maximum visibility for your storefront.
We partner with Otter, an order aggregation software. All orders will go through the Otter tablet and printer.
Pricing and Payments
Our pricing is simple - we guarantee prices for your food upfront when you sign up, and we only profit when you do. There’s a one-time $100 onboarding fee to join, plus a $24.99/week charge for the hardware and software that power our brands.
Our team analyzes market data to set menu prices that ensure your profitability while staying competitive and appealing to customers.
We send you weekly direct deposits.
There’s no contract required. We’re committed to making sure this partnership works for you. If it’s not the right fit, you can opt out at any time without any risk.
Marketing and Support
Our team will get you up and running on delivery apps. We’ll kick off your launch with strong marketing efforts that generate online interest for your storefront, including extensive promotions on delivery apps during your first 90 days.
You'll have a dedicated account manager who you’ll work with from the start. They will be your primary point of contact, ensuring you have everything you need to get up and running while supporting your ongoing growth and success.
You'll always have access to your brand's performance data through the Otter software. Our team will also actively monitor your metrics to identify areas for improvement. Each month, you'll receive a performance email summarizing key insights from the previous month, including things from total orders to your top review.